txtWeb’s collaboration with Karbonn Mobiles, why is it a decent value addition?
– By Prathamesh Patil
txtWeb, a text-based app platform from Intuit Inc. and Karbonn Mobiles, have entered into a license and distribution agreement to make available a range of apps via the txtWeb app platform on Karbonn phones. . The platform democratizes access to information for every mobile user, even the ones with the most basic mobile phones with no GPRS or data plan.
Karbonn phone users will have access to information ranging from academic content, social networking, sports, breaking news, financial tools, games and more, through simple SMS at 50 paise per query or Rs.1 per day for unlimited queries on subscription. txtWeb aims at allowing millions of users across India to access relevant content through text-based apps embedded in the Karbonn phones.
“Karbonn is a leading mobile manufacturer in India that has bridged the digital divide by offering mobile phones at affordable prices to users across market segments. We are delighted to partner with Karbonn to equip their phone users with the world class features of txtWeb that gives them the power of the internet,” said Manish Maheshwari, Managing Director, txtWeb.
“At Karbonn we are excited to collaborate with Intuit to offer affordable, real time information and content to Indian mobile users via the txtWeb platform. Intuit txtWeb fits into changing dynamics of VAS segments in India and have conviction about product given low cost for users. I would look towards Intuit to continue its innovation and expand platform with innovation as per the user adoption pattern” said Ashish Aggarwal, Executive Director, Karbonn Mobiles.
txtWeb lets anyone with any mobile phone can create, discover and consume Internet and txtWeb-only content and services just by texting keywords to one national number. txtWeb provides universal access to information to anyone with any mobile phone on any carrier network with or without internet connectivity. Currently, txtWeb has over 11 million users from India using one or more of the 3500 active apps built by developers and businesses across India.
Commenting on this partnership, Devendra Prasad – Head VAS, Karbonn Mobiles said, “Today, users are looking at unique aggregated services, products, and applications that are available at an affordable price. As a dominant device player in the segment, Karbonn is looking at providing simple-to-use VAS services, in-house, or through third party developers. The Intuit partnership is poised to bring forth innovations by complying with all regulatory guidelines.
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