Facebook testing video advertisements in user’s news feed – will it work?

Facebook testing video advertisements in user’s news feed – will it work?

- By Prathamesh Patil

Social Networking giant Facebook has announced that it has been testing video advertisements that would show up in user’s new feeds. This will act as an additional revenue stream for the world’s most popular social network.

Since September this year, Facebook has been testing a way to make videos more engaging and as a result it seen views, likes, shares and comments increase more than 10 percent.

Facebook is beginning to test a similar video viewing format for advertisers. Marketers will be able to use this new format to tell their stories to a large number of people on Facebook in a short amount of time – with high-quality sight, sound and motion. This approach will continue to improve the quality of ads that people see in News Feed.

This week, a small number of people will see video ads for the new film ‘Divergent’ begin playing as they come into view in News Feed on mobile and desktop.

Here’s how it will work:

•Rather than having to click or tap to play, videos will begin to play as they appear onscreen – without sound – similar to how they   behave when shared by friends or verified Pages. If you don’t want to watch the video, you can simply scroll or swipe past it.
•If the video is clicked or tapped and played in full screen, the sound for that video will play as well.
•At the end of the video a carousel of two additional videos will appear, making it easy to continue to discover content from the same marketers.
•On mobile devices, all videos that begin playing as they appear on the screen will have been downloaded in advance when the device was connected to WiFi – meaning this content will not consume data plans, even if you’re not connected to WiFi at the time of playback.

Facebook plans to continue to refine this new way for brands to tell stories on Facebook to ensure the best experience for people and marketers.

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